Brand
1Research:
This project started off with a deep dive into both qualitative and quanitative data surrounding the city of Cheyenne, Wyoming. This research was conducted in a team with Sierra Chrisenhall, who helped me explore the depths of this city’s past, while gaining insights on current day life as well. The miro board explored the city’s overall history and allowed us to come to conclusions such as: Wyoming was the first state for women to vote, Cheyenne has a history of gamblers and gunslingers, there were lots of jobs men got in the mines during the Gold Rush, etc, and create a presentation discussing these by using storytellin.
id needs.
2Ideation:
Sierra and I split individually to work on our own seperate projects, but both were designed regarding Cheynne and the information we gathered. I came up with several ideas for a fictional 826 shop in the city that was suitable for kids but also told an aspect of the city’s history in a unique and captivating way. I considered a model train shop to teach kids about the Cheyenne’s railroad history, and even a fictional casino/aracade that included games and prizes with facts incorporated into them about the city’s history with crime. However, the idea I chose ended up being the one I was most interested in designing and most excited to have in my portfolio.
3Moodboard + Langauge:
I explored a lot and made connections with color to thedusk landscape scenery in Cheyenne, since that’s the typical timeframe cryptids/monsters appear. I was heavily isnpired by old mytholgical cryptid illustrations and quirky taxidermy pieces I would see on etsy, pinterest, etc. and brainstormed for lighthearted yet unsettling language I could use to characterize these faux taxidermied cryptids.
4Making: Most of this project involved iteration. This was the first time I ever really spent making one logo, and somehow 50 more logos in one sitting and all of them wildly different. I had a lot of time exploring textures, type, and image to create a mish-mash of the kid-friendly cute/horror approach to my faux faxidermy concept. I enjoyed this phase quite a bit more than the ideation phase, simply because itfelt nearly impossible for me to ever decide on a name for the shop!