Concept:This project’s goal was to create a non-partisan campaign to increase the political participation of first time voters by educating them on the power of their vote. This project was taken from the #WHYVOTE competition that my school’s department chose to participatein. This competition’s aim was to get young people’s attention and interested in the idea of voting through creativity.
*This project won a silver ADDY award and 1st place in the Creative Conscious #WhyVote competition.
Insights:Since this was a three week sprint, I learned how important it is to make quick decisions based on your research. As a designer, I had to make the most of my time and be intentional with how I was thinking.
Channel: Motion, Branding, Strategy
Process