Concept:This 6-week project, in collaboration with Lizzy Stapleton, , Lauren Mehl, Jean Lepley-Savoye, was all about learning the DCFC’S values, goals, and overall information regarding the team and its fanbase, to create a campaign that refers directly to their LGBTQ+ fanbase, ecspecially in the heart of Hamtramck. This campaign promotes empathy, community, excitement, and bravery.
*This project won a silver ADDY award.
id needs.
Insights:I learned that the only way to make something truly meaningful to a group of people is to learn and listen to them without any assumptions of your own. This project was not made from how I imagine this community to be, but from all the research and insights I gained from seeking out as much as I can to properly create this.
Channel: Social content creation, motion
Process